About a month ago I requested and received a free sample of Chiro-Squad(R) Superheroes trading cards. Being a single dad of a third-grader I know first hand the challenges of communicating the Chiropractic message to children. That’s why when I saw mention of the trading cards on facebook, along with an invitation to receive a free sample pack, I decided to see what the cards were all about.
I was pretty amazed at how fast my free sample pack actually arrived. I expected to wait a week or two but actually received the free sample within 2 or 3 days! When I opened the package my pleasant surprise continued.
I have to admit I wasn’t expecting much in the way of quality. I anticipated some light weight stock or cheap paper used for the trading cards. I was shocked to see they are printed on an extremely high quality glossy and heavy weight card stock. The cards are glossy on the front and back. The bottom line is these are not the paper thin cards I was expecting. They are definitely designed to withstand daily practice life and the rigors of being collected and traded by children. You can clearly see the gloss and high quality of these cards in the digital photos I snapped of them:
Although I was very satisfied with the cards I decided to move on to the real test, my eight year old son. As I am reminded on a daily basis. . . there are few things as critical and brutally honest in this world as my eight year old boy. (I can only imagine what the teen years will be like.) With that in mind I was prepared for the worst.
I announced that I had ordered him a sample of Chiropractic Superhero trading cards. I expected some eye rolling and groaning but as he flipped through them he instead uttered the single word phrase, “cool!” That may not sound like much, but if you have ever interacted with a grade school aged male, you’ll recognize it for the glowing positive testimonial that it really is.
He further confirmed his love for the cards later that evening when we had to run some errands. My son had to take his Chiro-Squad trading cards with him in the car. Another very good sign! The ultimate compliment for the Chiro-Squad trading cards came a few minutes later when he was describing details he was READING on the back of the cards. Yes you heard me correctly: An eight year old was voluntarily reading!
He proudly informed me Cervico is his favorite character “because he is from Davenport”. (My son fondly remembers our days at the Palmer College of Chiropractic campus in Davenport, IA and often requests to move back there someday). He went on to describe some of the body parts supplied by the third cervical spinal nerve.
Although he occasionally needed help with reading some of the words on the back of the cards, he was genuinely excited about learning the information. The few times he had difficulty with reading or pronouncing a word provided a great opportunity to educate him. What a wonderful way to assist him with understanding Chiropractic philosophy and human anatomy!
Overall these cards were a hit with me, and most importantly, with their target audience. My son has already requested (ok. . . DEMANDED) that I purchase the remaining two packs so he can complete the entire 30 card set.
I currently don’t see a ton of pediatric patients in my Chiropractic practice but I’m hoping these Chiro-Squad trading cards will help change that. I think they are a great way to reach out to children of existing patients and their families. I plan on ordering more of the trading cards and the Chiro-Squad practice marketing kit which consists of stickers, tattoos, office posters, and even Chiro-Squad Kids’ Club membership cards.
I think the trading cards are a fantastic idea and a great way to communicate the Chiropractic wellness model to entire families. I want to thank Dr. Vic Naumov, D.C. for creating such a great product at a great price. I’ll wrap up my review with our “what’s hot” and “what’s not” breakdown. After that I’ll conclude with some more information about the trading cards and where to buy them online.
- Very high quality glossy stock
- Very affordable
- Colorful and attractive designs
- Variety of purchase options: Buy individual packs or buy in bulk
- Internal marketing kits to support the trading cards
- Positive and Principled Chiropractic and wellness messages
- Both Male and Female Superheroes avoid alienating either gender
- Extremely easy to introduce and implement in the busiest of practices
There really isn’t much to NOT Like about the Chiro-Squad cards but here are the few negatives we could come up with:
- Not for all ages. (Probably most effective for the 5-12 year age range)
- Although both male and female characters exist, the cards still will generally probably appeal more to boys than girls.
- Due to the nature of the topics addressed, some of the words can be a little challenging for early readers, but that’s where the Doctor and parents come in!
- And the final potential negative “What’s Not” comes from my son:
“No fully poseable Chiro-Squad action figures!”
The Chiro-Squad(R) Superheroes
“Connecting Kids & Chiropractic Across the Globe!”
Let’s look at the Chiro-Squad Superhero trading cards in a little more detail.
The Chiro-Squad was created by New Jersey Doctor of Chiropractic, Dr. Vic Naumov. The squad consists of a team of 5 Chiropractic superhero characters:
The Chiro-Squad Chiropractic superhero trading card set consists of 30 total cards available in 3 separate packs of ten cards each. There are 24 cards representing each of the spinal levels and six bonus cards. Each of the 24 individual spinal segment cards features a Chiro-Squad character on the front and valuable chiropractic patient education on the reverse. The back of the card features a description of background information on the Chiro-Squad character, a spinal nerve chart, a description of the body areas supplied by the spinal nerve in question, and possible health conditions associated with the spinal nerve highlighted.
Each individual card also discusses a Chiropractic Principle and features a notable Chiropractic related quote from Dr. Vic Naumov. The bonus cards feature additional bonus information. For example, the back of the “United” card in our sample describes the origin of the Chiro-Squad.
For more information, or to order your Chiro-Squad trading cards, visit the official website at:
You can also use the contact information below:
Chiro-Squad Enterprises, LLC
P.O. Box 206
New Milford, NJ 07646